Nielsen Global Connect (NielsenIQ) is the gold standard in retail measurement, with exceptional insights and unrivaled scale and coverage of the global CPG and retail markets.

For example, it is Nielsen's data that measures how much Diet Coke vs. Diet Pepsi is sold in stores, or how much Crest versus Colgate toothpaste is sold. Nielsen accomplishes this by purchasing and analyzing huge amounts of retail data that measures what is being sold in the store, and then combines it with household panel data that captures everything that is brought into the home.

These measures of sales performance fuel a range of forward-looking analytics to help clients improve the precision and efficiency of their advertising spending, maximize the impact of their promotion budgets and optimize their product assortment.

The collaboration leveraging NielsenIQ’s robust data aggregation and measurement expertise and Loop’s real-time data analytics capabilities, driven through their Fobi device, creates new opportunities for specialty brick-and-mortar retailers. Together, these technologies have the power to create personalized shopping experiences and increase loyalty in real-time, delivering instant value to the customer while driving opportunities for retailers to streamline their operations.  

"At NielsenIQ, we continuously strive to collaborate with the most forward-thinking disruptors to deliver value to our clients," says Richard Lee, VP, Strategic Alliances, NielsenIQ. "Loop has made significant progress establishing itself as an innovative leader in the retail data space. Together, with our foundational consumer and retail insights, we have tremendous opportunity to establish new product offerings, expand coverage and facilitate retail success with business intelligence and real-time capabilities."

Loop’s transformative artificial intelligence solutions present opportunities for collaboration and business development across channels.  Retailers will benefit from an enhanced understanding of consumer behavior, thereby boosting personalization, targeting and activation initiatives through the joint power of NielsenIQ and Loop.