Vancouver, British Columbia--(Newsfile Corp. - February 24, 2022) - Peekaboo Beans Inc. (CSE: BEAN) (OTC Pink: PBBSF) ("PK Beans" or the "Company"), a responsible, innovative children's brand as a first mover for children in the metaverse, is pleased to announce the launch of their pre-spring capsule today, February 24, 2022.

PK Beans is a long standing beloved Canadian brand, one that children ask for by name and parents purchase, investing in the quality and value that comes from positive ethics, sustainability initiatives, Oeko-Tex Certification, keeping garments free of harmful chemicals commonly found in clothing dyes. This makes PK Beans a product both children and parents feel good about. This strong capsule collection is a preview of what is to come throughout the year and pays homage to the roots of the Company and the children PK Beans exists for.

PK Beans goal is to curate small contemporary collections that mix and match for easy dressing, solving a variety of independence and clothing struggles for kids and parents. This launch consists of 32 new styles and colours for boys, girls, and babies; continuing the Company's recent size range expansion from 0 to size 12 and featuring gender neutral colours and designs.

"The Company held steadfast throughout the challenges the last couple of years has provided to the industry," says CEO and Founder Traci Costa. "PK Beans maintains strong returning customer rates, above 50%, and above industry standard return on ad-spend, averaging 6-7 ROAS for the last 12 months. This sets PK Beans up for success. This launch and upcoming campaign is anticipated to improve PK Beans profit margins and grow our customer base as one of many strategic growth goals for the Company."

Given the transformational business activities the company has launched over the past year, along with strong marketing initiatives, the company is optimistic about their upcoming marketing campaign. The Company has also entered into a digital marketing agreement (the "Agreement") with TD Media, LLC d/b/a Life Water Media ("Life Water") to carry out promotional activities on behalf of the Company. Pursuant to the terms and conditions of the Agreement, Life Water will provide certain digital marketing services (the "Services") to the Company for a term of one month (the "Term"), beginning on March 2, 2022. The term is expected to end on April 2, 2022 but may be extended at the election of the parties. The Services will include an investor awareness campaign, and digital display traffic on the google ad network.

In accordance with the terms of the Agreement, the Company will pay Life Water US$158,870 plus applicable taxes for the Term. If the Term is extended pursuant to an addendum to the Agreement, the Company may pay additional negotiated fees to Life Water. Ty Hoffer, Managing Member of TD Media, LLC, will be providing the services to the Company on behalf of Life Water. Neither Mr. Hoffer nor Life Water have been compensated in any other manner, and no securities have been issued in connection with Life Water's engagement.

For more information about Life Water, please contact:

TD Media LLC Attn: Ty Hoffer, Managing Member of TD Media LLC
1415 South Voss Road
Houston, TX 77057, USA
T: 281-804-7972
E: [email protected]

About Peekaboo Beans Inc.

PK Beans is an integrated and innovative children's wellness brand. From sustainable clothing options that kids love to wear, to healthy foods that fuel children's play, our mission is to provide the ingredients for a playful life. Together with our monthly adventure subscription box, consisting of interactive and engaging activities that educate and entertain, developed by an Emmy award-winning child psychologist and devoted kid-experts, our goal is to enrich, empower and nourish children through quality nutrition, clothing and play - every day. The company maximizes revenue by reaching sellers and online retailers through an omnichannel approach.

To learn more about PK Beans, visit: www.pkbeans.com

On behalf of the Board of Directors,
Peekaboo Beans Inc.
Ms. Traci Costa, President and CEO
(604) 279-2326

For more information, please contact the Company at:
[email protected]
1-604-279-2326

Reader Advisory

This news release may include forward-looking information that is subject to risks and uncertainties. All statements within, other than statements of historical fact, are to be considered forward-looking. Although the Company believes the expectations expressed in such forward-looking information are based on reasonable assumptions, such information is not a guarantee of future performance and actual results or developments may differ materially from those contained in forward-looking information. Factors that could cause actual results to differ materially from those in forward-looking information include, but are not limited to, fluctuations in market prices, successes of the operations of the Company, continued availability of capital and financing and general economic, market or business conditions. There can be no assurances that such information will prove accurate and, therefore, readers are advised to rely on their own evaluation of such uncertainties. The Company does not assume any obligation to update any forward-looking information except as required under the applicable securities laws.

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.