An integrated and innovative children’s wellness brand
Canada’s Only Public Company With Predominantly Female Board of Directors
(BEAN:CSE) (PBBSF: OTC)
Why PK Beans
- Award winning brand (Jillian Harris Favourite Brand)
- $1.5M in 2020 Sales
- 55% increase in online visitors in 2020
- 10,000 customers
- 62% returning customer rate
- 790 affiliates
- Over 18K orders in 2020
- Reported significant growth in its online presence:
- August 2020 reported a 21% increase in online users and a 247% increase in web conversions; from 249 conversions in August 2019 to 1292 in 2020
- Company saw a 292% increase in return on ad spend (ROAS) from 7x in August 2019 to 28x in August 2020.
- Resulted in a 373% increase in revenue from ad spend, up from $25,668 to $121,425 in August 2019 and August 2020 respectively.
- 900% increase of sales on Fall launch day over Fall 2019, of $36,000 and a 25% inventory sell through within the first two weeks
- Launched reusable mask program for kids and families selling over 5,000 masks with a 50% gross margin bringing in revenue of $60k.
What Is The Company All About?
PK Beans is an integrated and innovative children’s wellness brand. From sustainable clothing options that kids love to wear, to healthy foods that fuel children’s play, the mission is to provide the ingredients for a playful life. Together with the company's monthly adventure subscription box, consisting of interactive and engaging activities that educate and entertain, developed by an Emmy award-winning child psychologist and devoted kid-experts, the goal is to enrich, empower and nourish children through quality nutrition, clothing and play - every day. The company maximizes revenue by reaching sellers and online retailers through an omnichannel approach.
- Significant revenue and EBITDA growth projected in the next 12 months through marketing initiatives and profitability
- Powerful low cost omni-channel distribution model that allows for exponential growth
- Improving gross margins by reducing our costs through new manufacturing partnerships and product assortment, including our worn wear secondary revenue stream and short term revenue on mask sales
- Significant Growth of the second hand market revenue
- Establishing loyal customer base and revenue stream
Female Powered Team
PKB Explorers Club
- PK Explorers' Club allows children to become immersed into a magical storybook world, conceived by Emmy-winning child psychologists.
- Each month, children receive a new storybook, with Augmented Reality (AR) components for a balanced digital engagement. In addition, with AR, it includes active play components, such as a dress-up felt board and an adventure map.