POET Technologies Discussion Forum

Message: Soma Sankaran: DL - updated work experience

There are some things in here that I believe we as POET investors are anticipating clarity on:



Vice President, WW Sales & Marketing

Company Name

Denselight Semiconductors Pte Ltd, Singapore



Dates EmployedJan 2017 – Present

Employment Duration2 yrs 11 mos



- Joined as Asia Pac VP, grew business almost 2X in the first year
- Identified & established business with leading sensing & telecom companies in China
- Took over forecasting, stablized fluctuating revenue stream by negotiating longer term contracts, and doubling $/transaction
- reduced excess inventory by 5X in a year
- Negotiated & won an NRE with leading Telecom player & worked with NPI team to deliver a new platform this year
- Took over WW sales team in 2018. WW revenue grew double digit in the first year, and on track for similar growth thi year
- Identified specific new markets and worked with internal teams to release over 6 products in the datacom market
- Built up the sales team from 2 people, brought team to bring in a sales directors as well as an Applications/ Technical Marketing, CSR & Channel sales functions to increase Sales efficiency.
- Established a Funnel & CRM process, worked with the sales team & IT to implement a system, with daily tracking of activities.
- Worked with a team to significantly enhance customer's web-experience, as well as initiated digital marketing activities across various platforms
- Organised DenseLight's participation in key trade shows, establishing a focus for the show, and worked with internal teams to ensure the key products & message was sent to visitors.

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