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Message: PEV Announces Wire-Free License with Otax Company Limited of Japan

Pure Energy Announces Wire-Free License with Otax Company Limited of Japan

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On Thursday September 15, 2011, 7:30 am EDT

Toronto, Ontario Canada, September 15, 2011 (TheNewswire.ca) -- Pure Energy Visions Corporation (PEV - TSX Venture) (XYQ - FWB) (OTC: PUURF.PK), ("PEV" or "Pure Energy"), and PureEnergy Solutions, Inc., (PES) are pleased to announce the signing of Wire-Free license with Otax Company Limited (Otax) of Japan. The license is for the production and sale of PES's WildCharge wire-free technology in Japan, China, Hong Kong, Malaysia, Singapore, India and Korea.

Otax and its subsidiaries have six factories and design houses throughout Asia employing over 5,000 people. Customers include several well known international companies. Otax is offering a number of WildCharge-enabled products including charging pads, skins, PowerDiscs and adaptors for a number of phones, games and other electronic devices. These products are now available from Otax under their O'Cellus brand. In addition to sales to cellular and electronic retail channels, Otax is also developing several B2B and infrastructure opportunities including with car companies, restaurants, businesses and mail order services. Current Otax WildCharge wire-free customers include several Toyota dealerships in Japan and several banks in China.

Otax has been making WildCharge products for PES and its partners for 3 years. Their state of the art plant has full vertical production capabilities including tooling, parts processing, electroplating, punching, forming and assembling.

"We look forward to continuing our successful relationship with Otax and to working with them to develop these very large and expanding markets," said Phil Sustronk, CEO of PureEnergy Solutions. "Wire-free charging technology has been generating a significant amount of attention around the world, and with a population of close to 3 billion people we believe this to be an extremely important agreement for PES."

According to industry researcher IHS iSuppli, sales of wireless charging devices will soar in 2011 as consumers frustrated by traditional mobile phone plugs rapidly adopt the relatively simpler technology. The market for such devices, which includes charging pads, phone skins and other products that charge mobile devices without plugging them in is expected to grow to $885.8 million this year, up more than sevenfold from last year. By 2015 the market is expected to reach revenues of $23.7 billion.

About Otax Company Limited

Founded in 1974, Otax is an industry leader in the development, manufacture and sale of a variety of electronic products and components. Otax product line includes over 5,000 power switches, wire-free devices, sensors, memory cards, connectors, IC cards, and terminal blocks. The company employs over 5,000 and has subsidiaries in Hong Kong and China.

About Pure Energy Visions Corporation

Pure Energy Visions Corporation is an investment holding company with its principal investments in Pure Energy Solutions, Inc., and Linyi Huatai Pure Energy Co. Ltd. On May 4th, 2011 Pure Energy Visions Corporation announced that it will acquire 100% of Pure Energy Solutions Inc. through a share exchange merger.

About PureEnergy Solutions, Inc.

PureEnergy Solutions, Inc. is a Boulder, CO-based company that is revolutionizing power delivery to portable electronic devices through its branded WildCharge™ wire-free power technology and its environmentally responsible rechargeable battery products sold under private label and under the PureEnergy™ brand. PureEnergy Solutions is the first company to offer commercially available wire-free charging technology that works with multiple devices across multiple brands. It is the only battery company in North America to receive the EcoLogo certification for its leadership in battery design. Through its Technology Licensing Program and Mark of Interoperability, PureEnergy Solutions allows licensing partners the ability to create and manufacture products that integrate highly efficient, wire-free, technology into their products and bring those products to market very quickly. PureEnergy Solutions enjoys a growing network of licensing partners and distributors and its products are sold in over 12 countries. For more information on PureEnergy Solutions products and licensing capabilities, go to www.pureenergy.com or for more information on investment opportunities with Pure Energy Visions Corporation, go to www.pureenergybattery.com.

About Linyi Huatai Pure Energy Co. Ltd.

On July 27, 2011 Pure Energy Visions Corporation announced the signing of an equity joint venture agreement with Linyi City Huatai Battery Industrial Corp. (Huatai), for the manufacturing, sales and distribution of Pure Energy's patented rechargeable alkaline (RAMcell) batteries to the Chinese domestic retail and OEM markets.

Established in 1998, Huatai is one of the leading battery manufacturers in China with annual production of more than 2.5 billion batteries. The new company will be located in a new 6,000 square meter facility in Linyi City. Through the joint venture, Huatai will focus on RAMcell production and battery sales within China, while Pure Energy and its partners will focus on expanding sales outside of China. Production of AA RAMcells is expected to begin in the first half of 2012, using new state-of-the-art, high speed automated equipment from Hibar Systems Limited of Richmond Hill, Ontario Canada. The new high speed line, combined with Chinese production and Huatai's significant buying power, is expected to result in a high quality product at a reduced cost.

This news release contains forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially due to a number of factors, including those discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulators, the parties' ability to complete the transactions as contemplated by the letter of intent and the anticipated benefits of the transaction. All forward-looking statements made in this news release are made as of the date hereof and we do not undertake any duty to update any forward-looking statements herein.

The TSX Venture Exchange has neither approved nor disapproved of the contents of this press release, and does not accept responsibility for the adequacy nor accuracy of this information.

# # #

Pure Energy Visions Corporation Contact:

Stephen Meldrum

9057 9577, ext. 254

[email protected]

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