KOO - The options exercising is symbolically good but in reality would not keep the doors open for a day. Conversely, the Johansson share sale is immaterial in reality but is symbolically poor optics. He got more shares and cash in his jeans so good for him but any time an insider sells shares, it causes a bit of pause in the markets. As we can see in the share price right now, the market is not happy with the delay or the insider share sale. You can put the blame where you wish but the price has been very negative for the last few days.