Long Beach, CA – September 15, 2010, 6:00 PM Pacific Standard Time - Rouchon Industries, Inc. dba Swiftech® today announced the release for retail sales of the new MCP35X™ pump. The product was initially unveiled earlier this month as the engine powering the Company's new H20-X20 Edge Kits.

As a standalone pump, the MCP35X™ is a substantial step forward from the long established MCP355 series. It receives considerable hydraulic performance enhancements, its operating speed is adjustable via the motherboard, and the inlet/outlet ports now meet the G1/4" standard. System integration is also improved thanks to an optional "built-in" reservoir, which further reduces the device's overall footprint and should ease installation into space constrained cases.

"Compared to other pumps in our product line-up, and also considering the plethora of third party after market housings available for our pumps, the MCP35X™ is expected to emerge as a no-contest proposition. It finally gives enthusiast users all the choices that they always wanted, more raw performance, silent running at low speed, more versatility, together with the peace of mind afforded by Swiftech's 2 year warranty" said Gabriel Rouchon, Swiftech's Chairman and CTA.

MSRP
MCP35X pump: $109.95
MCP35X-Res optional reservoir: $29.95

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About Rouchon Industries Inc (dba, Swiftech) (NASDAQ: RCHN.PK – News)
Swiftech offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM’s, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products. They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today’s most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech’s website at: http://www.swiftech.com. Or you can email us at: [email protected].

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