Rouchon Industries Receives Editor's Choice Award from TweakTown for New Polaris 120 Heatsink for Intel® and AMD® Processors.

LONG BEACH, CALIFORNIA--(April 18, 2011) - Rouchon Industries Inc., (PINK SHEETS:RCHN) dba Swiftech, a leading producer of advanced air and liquid cooling solutions for the IT industry, is pleased to announce that it has received the much sought after TweakTown.com Editor's Choice Award for its newly launched Polaris 120 Heatsink for Intel(R) and AMD(R) processors.

• Specifications, Availability and Pricing
• Packaging
• The CPU Cooler
• Accessories and Documentation
• Test Results

In giving the award, TweakTown concluded the review as follows:

"Swiftech not only offers you great results, an attractive cooler, and a more attractive price, they do it in the least amount of room as needed to get the job done … Well worth every penny … I am telling everyone to buy the Swiftech Polaris 120 … These reasons are why I gave Swiftech the Editor's Choice Award"

Gabriel Rouchon, Chairman of the Company, stated, "The Polaris Heatsink is the cornerstone of our re-entry in the air cooling business. We are elated with the TweakTown.com review and Editor's Choice Award. With TweakTown.com being a major opinion maker in our business, their bestowed distinction will give us a jump-start on marketing our product to customers around the world."

The complete review can be found at:
http://www.tweaktown.com/reviews/3957/swiftech_polaris_120_high_performance_cpu_cooler_review/index.html

TweakTown Prestige

TweakTown is one of the biggest and most successful tech media websites in the world, being accessed by many tens of thousands of readers every day. TweakTown has been featured in many mainstream press magazines, newspapers and many high-profile websites such as Digg, Gizmodo, Engadget, Slashdot and Fark on a regular basis and even on television through CNN, The Screen Savers and TechTV.

Investors are invited to visit the Rouchon Industries IR Hub at http://www.agoracom.com/ir/rouchonindustries where they can post questions and receive answers or review questions and answers already posted by other investors. Alternatively investors can email questions and correspondence to [email protected].

About Rouchon Industries Inc (dba, Swiftech) (PINK SHEETS:RCHN)

Swiftech offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM's, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products. They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today's most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech's website at: http://www.swiftech.com. Or you can email us at: [email protected].

SafeHarbor

This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.