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Message: 8-2-2012 SEFE INC. Announces Corporate Video Release
SEFE INC. Announces Corporate Video Release

Corporate Video Demonstrates SEFE's Revolutionary Atmospheric Energy System and Global Application

Atlanta, GA -- SEFE, Inc. (OTCBB/OTCQB: SEFE) (the "Company"), a sustainability company engaged in offering innovative, pioneering solutions for the world's energy needs, today announced the production of a short but stimulating video featuring SEFE CEO Don Johnston and Director of Engineering Mike Hurowitz, who explain the Company's revolutionary and unique strategy to change the future of electricity generation on a global scale.

The complete video production can be viewed at http://sefe.missionir.com/sefe/corporate-video.html.

The idea behind SEFE's green energy solution dates back to the 1920s. Today, SEFE is progressively working to advance that idea into a sustainable and abundant energy source. "If we're just a little bit successful it could have a meaningful impact on not only the United States but the world," Johnston states in the video.

SEFE is rapidly working to establish itself as a key player in the burgeoning green space market, which is positioned to outpace the coal, nuclear and fossil fuel sectors. "If we can pull this electricity down consistently, that's a resource that's completely untapped; no one is doing this ... we have a potential here to do something revolutionary," Hurowitz emphasizes.

About SEFE, Inc.

SEFE focuses on pushing the boundaries of what's possible, embracing innovation and employing the cutting-edge to solve problems, and offering sustainable solutions to a world hungry for invention, direction and leadership. SEFE is technology- and solutions-driven, focusing on developing inventions that provide a real-world impact and true profitability. So, success is measured by both a sustainable return on investment, as well as a project's sustainability from an environmental perspective.

For more information, visit www.SEFElectric.com.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.


SEFE, Inc.
Justin Ackerman


[email protected]

[email protected]

Mission Investor Relations
404-941-8975 [email protected] www.MissionIR.com

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