The First Ever Touch-Based, Alcohol Detection System For Fleets & Industry
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Message: SOBRsafe Wearable Detection Band Launch and New Rehab Partnership Featured in Denver Business Journal
Denver, CO, August 5, 2022 – SOBR Safe, Inc. (SOBR: Nasdaq) (SOBRsafe™ or the Company), providers of market-leading alcohol monitoring solutions, today announced that the launch of its wearable alcohol detection band SOBRsure™, and its rehab industry entrance with new partner North-Star Care, have been featured in the Denver Business Journal. The Denver Business Journal is the premier business media platform in the Mountain West, with over 300,000 monthly unique visitors and nearly 50,000 daily newsletter subscribers.
You can view the feature article here.
As excerpted from the article entitled “Denver tech company enters rehab market with wearable detection band”,
"SOBRsafe’s partnership with North-Star Care marks its entry into the rehabilitation industry, which (Chairman and CEO David) Gandini views as having -the potential to become a large market for the company…In its partnership agreement with SOBRsafe, North-Star Care committed to initially purchasing 1,150 --wristbands that it will send to patients through the end of 2022."
If you can’t access the article through the link above, please copy and paste the following into a browser window: https://tinyurl.com/2yanpshd.
The annual cost of alcohol abuse in the U.S. is $249 billion. Nearly half of all industrial accidents with injuries are alcohol-related, and 1-in-10 U.S. commercial drivers test positive for alcohol (the highest rate worldwide). In response, SOBRsafe™ has developed a proprietary, touch-based identity verification, alcohol detection and cloud-based reporting system. The technology is transferable across innumerable form factors, including stationary access control, personal wearables and for telematics integration. A preventative solution in historically reactive industries, it is being deployed for commercial fleets, workplaces and alcohol rehabilitation; other intended applications include probation management and young drivers. This patent-pending alcohol detection solution helps prevent an intoxicated worker from taking the factory floor or a driver from receiving the keys to a truck, bus or rideshare vehicle. An offender is immediately flagged, and administrator is empowered to take the appropriate corrective actions. At SOBRsafe, we are creating a culture of prevention. To learn more, visit www.sobrsafe.com.
Contact SOBR Safe, Inc.:
Sales: [email protected]
Media: [email protected]
Safe Harbor Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. SOBR Safe, Inc., (Nasdaq: SOBR) (the “Company,” “SOBRsafe,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include the performance of our alcohol detection technology and devices, potential manufacturing and supply issues related to the production of our devices, our ability to meet production demands, our ability to expand our sales organization to address existing and new markets that we intend to target, our ability to effectively compete in a competitive industry, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2021. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
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