To understand the value proposition of TAAT, you first have to understand some recent massive trends in the Consumer Packaged Goods (CPG) space:

• Non-alcoholic beer has grown to an $18bn USD market
• The plant-based meat market is projected to hit $74bn USD By 2027

What they have in common is providing consumers of the original products with the exact same experience (taste, smell, etc.) without the negative parts of the original products.

TAAT has developed a nicotine-free and tobacco-free smoking experience known as TAAT™, which already launched in the USA. TAAT™ Beyond Tobacco™ cigarettes mimic those experiences without nicotine or tobacco.

Engineered to closely emulate the sensory components to provide the closest experience of smoking a tobacco cigarette – a product that tastes and smells just like tobacco – but without the nicotine.

October has seen a flurry of news for the company: 

OCT 5: The company reported Q3 2021 Financial Results:

1. Gross revenue grew to an all-time high of $1,305,358 in Q3 2021, an increase of 1,956% YOY

2. Gross profit for Q3 2021 was $781,226 with a gross profit margin of 59.84%

3. Healthy balance sheet with $10,174,001 in working capital

OCT 6: TAAT Announced it Would Be Releasing A Branded Merchandise Line of Apparel and Accessories in Q1 2022

OCT 13: TAAT Announced A Follow-On Private Placement for CAD $10m

We sat down with CEO Setti Coscarella for a company update...