TUT Fitness Launches Global DTC Partnership With Fitness Icon Gunnar Peterson

VANCOUVER, BC / ACCESSWIRE / October 31, 2023 - TUT Fitness Group Inc. (TSXV:GYM)(Frankfurt:7PG), a renowned Microgym brand known for its efficient, compact, and affordable design, is making headlines with its latest strategic move. The company has announced a global partnership with none other than fitness icon Gunnar Peterson.

In the world of fitness, Gunnar Peterson stands as one of the most trusted voices. As a personal trainer, he has sculpted some of the world's top celebrities and professional athletes. This partnership couldn't come at a more pivotal time, positioning TUT in the ever-growing direct-to-consumer (DTC) market

Key Highlights

The partnership between TUT Fitness and Gunnar Peterson is a significant milestone for several reasons:

1. TUT's DTC Expansion: The agreement is a key driver for TUT's DTC and product-marketing efforts, not only in the US but also on the global stage. It signifies TUT's commitment to reaching consumers directly and enhancing product awareness.

2. Patented Resistance Band Technology: At the core of TUT Fitness is its patented resistance band technology, known as TUT stackable Plates™. This innovative tech powers the TUT Trainer™ Microgym, offering users an efficient way to target key muscles. It promotes lean muscle mass, functional strength, and healthy movement without straining joints or tendons.

Gunnar Peterson's Perspective

Gunnar Peterson expressed his enthusiasm for the partnership: "I'm really looking forward to partnering with TUT to get the word out about their Microgym. Everyone deserves effective, time-efficient fitness options, and TUT brings just that right into your home. You will feel it from the first workout!"

TUT's Mission

Rob Smith, Director and CEO of TUT, sees this partnership as a game-changer. He stated, "Our mission is to bring the gym to our customers in the most affordable and effective way so that they can see great results and experience the convenience of being able to train from anywhere. TUT is in a great position to capitalize on the current renaissance DTC brands are experiencing in the US market."

Market Outlook

The timing of this partnership aligns with a booming DTC market. Categories such as homeware, pet products, health technology, skincare, and home fitness are expected to flourish. In 2022, DTC business sales totaled $155.7 billion, and experts project this number to rise to $212.9 billion by 2024.

What Lies Ahead

With Gunnar Peterson on board and TUT's innovative approach to fitness, the partnership aims to elevate the fitness experience for everyone. It promises to deliver not just convenience but also proven effectiveness. The TUT Trainer™ Microgym, available for $997 and financing options as low as $40 per month, makes fitness accessible and achievable.

As TUT Fitness embarks on this exciting journey with a renowned partner, the fitness world watches with anticipation. Together, they're set to redefine the fitness industry, bringing the gym experience to your doorstep.

Contact:

For further information, please visit the TUT Fitness Media Kit.

About Gunnar Peterson:

Gunnar Peterson is a Nashville-based personal trainer whose clients include celebrities, professional athletes, and everyday people. With over 30 years in the fitness industry, Gunnar is widely recognized for his expertise in functional training and innovative fitness techniques. His dynamic approach emphasizes strength training that can be applied to daily life, from training camp to championship game.

About TUT Fitness Group:

TUT Fitness Group is a leading Vancouver-based designer and manufacturer of high-performance and affordable Microgym products. TUT's industry-first patented resistance band technology powers the TUT Trainer™ Microgym, offering a high-performance full-body workout system suitable for high or low-impact workouts. With its space-saving design and over 350 different exercises, TUT Fitness brings the gym experience to your home, offering increased lean muscle mass, functional strength, and improved movement without straining joints or tendons.