PortalPlayer Signs Japanese Distributor Takachiho Koheki; Fifty-Year Veteran of Importing Western Technology Into Japan to Sell Market Leading Personal Media Player Platforms

SANTA CLARA, Calif.--(BUSINESS WIRE)----PortalPlayer, Inc. (NASDAQ: PLAY), a leading supplier of advanced semiconductor, firmware and software solutions for the MP3 personal media player market, today announced it has signed Takachiho Koheki Co., Ltd. of Tokyo to distribute PortalPlayer`s industry leading platforms for personal media players in Japan.

Takachiho Koheki is one of Japan`s leading distributors of electronics components to consumer electronics manufacturers and mobile phone makers. PortalPlayer`s platforms are used to produce high-performance, feature rich personal media players in a cost-effective manner with fast time to market.

``Takachiho Koheki`s strong mobile device focus, including mobile phones, and key customer relationships will help support our planned market expansion in Japan,`` said Michael Maia, vice president of sales and marketing at PortalPlayer. ``We are excited about leveraging Takachiho Koheki`s strong position with companies producing personal media players and feature phones to accelerate the distribution of our current products and to enable new opportunities for the future.``

The worldwide market for flash- and hard drive-based portable media players is expected to increase from 35.9 million players shipped in 2004 to 82.3 million players shipping in 2007 (Source: IDC, December 2004). PortalPlayer`s platforms are used in 92 percent of hard drive-based personal media players shipped in the United States, according to the NPD Group (December 2004).

About Takachiho Koheki (TK)

Since its establishment in 1952, Takachiho Koheki has made it its mission to promptly introduce cutting-edge, world class products to the Japanese market, particularly in the electronics field, using marketing concepts suited to contemporary needs. Experienced in a wide range of high-technology fields, whether hardware, software, systems integration, or cutting-edge emerging technologies, the company represents a number of products including advanced computer networks, semiconductors, industrial products, surveillance, and automated mailing systems. Takachiho Koheki attributes its success to its ability to identify the synergy between businesses, secure opportunities of profit, and develop a dominant business using a balanced management strategy. For more information, please visit http://www.takachiho-kk.co.jp/products/application/index.html

About PortalPlayer, Inc.

PortalPlayer develops semiconductor, firmware and software platforms for multimedia players that empower consumers to easily purchase, rent, manage, listen to and watch large amounts of digital music, photos and video content. PortalPlayer is headquartered in Santa Clara, Calif., with offices in Kirkland, Wash., and Hyderabad, India. For more information, visit www.portalplayer.com.

PortalPlayer and the PortalPlayer logo are trademarks of PortalPlayer, Inc. All other trademarks or registered trademarks are the property of their respective owners