NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA and TORONTO, CANADA -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCBB:ITMTF)(FRANKFURT:I4T) announces that its social media, real time, language translation platform, Ortsbo.com (www.ortsbo.com) has developed its first mobile application for the iPhone. The Ortsbo for iPhone app allows user to connect and chat with their friends, family and colleagues in 53 languages around the world through today's most popular social media platforms. Similar apps for other major smartphones, the iPad and portable computing devices are in development.

Ortsbo's iPhone app, currently undergoing submission and approval by Apple, will initially feature 6 social media platforms, beginning with Facebook and then including MSN, Yahoo! Messenger, Google Talk, Live Journal and Nokia's Ovi platform. Other popular social and chat networks will be added to the platform in upcoming releases. Once approved, the Ortsbo for iPhone will become a paid app, with details to follow.

Together with Ortsbo for social media, users can communicate, in real time, in 53 languages using both their Apple iPhone and / or computer.

As part of its mobile and portable computing strategy, Intertainment recently announced the acquisition of Commobility to provide key design, development and proprietary IP in the mobile and portable computing arena.

The Ortsbo and Commobility teams are currently developing a series of mobile and portable computing applications for major platforms including Android, BlackBerry, Apple and Windows Phone. This represents the first product in the series. Further apps will begin to release during the current business quarter and throughout the summer of 2011.

The Ortsbo and the Commobility teams are also developing key mobile technology to allow multi- language messaging across mobile devices. Revenues will come from micropayment and carrier based applications. Further details and strategic partnerships will follow as they become available.

For a sneak peek at the Ortsbo for iPhone beta app visit:

http://www.ortsbo.com/development/beta/iphone/

Ortsbo.com presents, Gene Simmons Live & Global – May 20, 2011

On April 20, 2011 Ortsbo announced that together with international rock legend, accomplished global entrepreneur, Ortsbo business partner and spokesman, Gene Simmons and sponsor Live Nation will present Gene Simmons Live & Global, an interactive global event allowing people all over the world to chat with Mr. Simmons in 53 languages. The event will be broadcast around the world from the Rodeo Ballroom of the Beverly Hills Hotel on Friday, May 20, 2011 beginning 7:30 am Pacific. Users can register at Ortsbo.com

Ortsbo's flagship product for social media (www.ortsbo.com) supports global communications with instant translation capability, real time multi-lingual social media chat and instant Twitter translation allowing users to communicate with family, friends and colleagues around the world, providing users with the ability to break down language and cultural barriers through its easy to use, language centric interface. User demographics have continued to favor the BRIC countries with China remaining the number 1 usage country for Ortsbo followed by Brazil, the US, South Korea, Canada, Taiwan, Germany, Argentina, Russia and India. Ortsbo's Top 10 user countries have a combined population of over 3.4 Billion people.

Ortsbo's real time multi-session, multi-platform and multi-lingual application connects to PC and Mac computers, mobile browsers as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo instantly provides real time translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.

To become a Facebook Fan of Ortsbo, sign up at www.facebook.com/ortsbo

Follow Ortsbo on Twitter

To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit www.intertainmentmedia.com/blog.

About Ortsbo: www.ortsbo.com

Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo's real time multi-session, multi-platform and multi-lingual application connects to PC and Mac computers, mobile browsers as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo instantly provides real time translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.

Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

International rock legend, accomplished global entrepreneur and one of the world's most recognized personalities, Gene Simmons has endorsed Ortsbo.com, having signed on as a business partner and to serve as Ortsbo's official spokesperson.

The personification of today's globally connected, multi-cultural citizen, Simmons is fluent in five languages, including English, Hebrew, Hungarian, and German, as well as some Japanese and he's working to add Mandarin to his repertoire. Simmons will lend his legendary personality to help spread the word about Ortsbo's unique, translator experience platform that integrates seamlessly with the most popular social media platforms to enable users from around the world to instantly send and receive messages in their native language.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit www.intertainmentmedia.com.

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US under the symbol "ITMTF". Intertainment is also traded in Europe, on the Frankfurt Exchange under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.