TORONTO, CANADA--(Marketwire - July 7, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) is pleased to announce that Ortsbo (www.ortsbo.com), the real-time social media experiential translation platform, and INDYCAR announced today a multi-year partnership that makes Ortsbo.com the "Official Online Translator Service Provider" for INDYCAR and the IZOD IndyCar Series.

The official kick off of the partnership, which will allow INDYCAR's teams, car and driver sponsors, and fans all over the world to keep pace with the premier open-wheel racing events, will be at the Honda Indy Toronto event this Saturday, July 10, in Toronto, Ontario, where Ortsbo is headquartered.

Ortsbo enables real-time conversational translation in more than 50 languages and seamlessly integrates with today's most popular social media platforms; translates e-mails on the fly with O4O (Ortsbo for Outlook) and connects with PC and Mac computers, mobile browsers and major search engine platforms.

Through Ortsbo, IZOD IndyCar Series enthusiasts around the world will be able to follow every twist and turn of the action-packed racing series and connect with their favorite drivers in their native languages.

"We look upon our relationship with Ortsbo as more than just a sponsorship," said INDYCAR CEO Randy Bernard, "It's a true partnership that will help us expose Indy car racing to people around the world by breaking the language barrier between the fans and their favorite drivers. It will truly connect and engage all sides of the INDYCAR community,"

Transcripts of press conferences will be made available in multiple languages for distribution to the media, indycar.com and social media sites and may include drivers such as 2010 series champion Dario Franchitti, Marco Andretti, Danica Patrick and others.

Ortsbo also will host online INDYCAR Live and Global Events, similar to recent, world-record breaking Live and Global events with KISS band members Gene Simmons and Paul Stanley and NBA MVP Steve Nash. These question and answer sessions between IZOD IndyCar Series drivers and fans will be made available in up to 53 languages.

In addition, Ortsbo will provide O4O (Ortsbo for Outlook) services to INDYCAR. Ortsbo for Outlook is a seamless add-on for Microsoft Outlook™ that automatically translates e-mails without any copying or pasting. IndyCar's official website (www.indycar.com) also will be translated into three languages – Portugeuse, Spanish and Mandarin Chinese.

"Racing fans from all over the globe can now interact with some of the world's best drivers in a way they haven't been able to before," said David Lucatch, president of Ortsbo. "Ortsbo translates text automatically, eliminating the typically tedious and inefficient translation process of other services."

Ortsbo, the free, real-time chat translator, integrates with 13 of the most popular social media platforms, including Windows Live Messenger, Facebook, Google Talk, Yahoo! Messenger, iChat and AIM to allow users to instantly send and receive messages in 53 languages.

For more information about this weekend's race in Toronto, visit http://indycar.com/schedule/show/55-izod-indycar-series/2341-honda-indy-toronto/

About INDYCAR

INDYCAR is the governing body of the IZOD IndyCar Series, the premier open-wheel racing series in the United States, Firestone Indy Lights, which serves as an essential stepping stone for drivers and teams striving to reach the IZOD IndyCar Series and the Mazda Road to Indy, a development ladder system for career-minded drivers who wish to compete in the IZOD IndyCar Series. INDYCAR events are available to a worldwide audience through a variety of multimedia platforms, highlighted by long-term and broad-reaching partnerships with ABC and VERSUS. INDYCAR is continually at the forefront of motorsports innovation with drivers, teams and tracks benefiting from major safety and technological improvements such as the SAFER Barrier, SWEMS wheel tethers, chassis enhancements, ethanol fuel and the Holmatro Safety Team.

About Ortsbo

Ortsbo (www.ortsbo.com) enables real-time conversational translation in more than 50 languages and seamlessly integrates with today's most popular social media platforms. Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Ortsbo's flagship product for social media (www.ortsbo.com) supports global communications with instant translation capability, real time multi-lingual social media chat connects to PC and Mac computers, mobile browsers as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter.

About Intertainment Media Inc. www.intertainmentmedia.com

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement.

Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers. Intertainment owns a number of key properties including Ortsbo, Ad Taffy, itiBiti and Magnum Fine Commercial Printing Limited.

For more information on the Company and its properties, please visit www.intertainmentmedia.com

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, Calif., Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX under the symbol "ITMTF". Intertainment is also traded in Europe, on the XETRA Exchange in Frankfurt, Germany under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward-looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

FOR FURTHER INFORMATION PLEASE CONTACT:

David Lucatch
For Ortsbo / Intertainment Media Inc.:
CEO
800-395-9943 / 905-763-3510
[email protected]
www.ortsbo.com / www.intertainmentmedia.com

OR

SS / PR
Public Relations / Media Inquiries:
[email protected]
www.sspr.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.