Intertainment's KNCTR(R) Breaks 2.75 Million Unique North American Installations Barrier

NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA and TORONTO, ONTARIO, Sep 15, 2011 (Marketwire via COMTEX News Network) --

Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announces that its desktop app KNCTR(R) (pronounced "Connector") - www.knctr.com a key program of Intertainment's wholly owned division Itibiti Systems Inc. (www.itibiti.com) now counts over 2.75 million unique users in the North American marketplace.

KNCTR(R) also saw daily active engagement minutes exceed the 6 million mark, setting a new daily record, further solidifying consumer engagement with the KNCTR(R) platform and providing a lift in advertising revenue and accelerating further monetization opportunities.

"The KNCTR(R) platform continues to provide proof of the value proposition that is resonating with brands and consumers alike while delivering business results." said Brad Parry, CMO Intertainment Media Inc., "KNCTR(R)'s ability to consistently engage and build deeper relationships with its active user base make it an attractive communication avenue for advertisers by allowing their messages to break through the traditional media clutter."

KNCTR(R) continues to deliver extremely solid daily user engagement minutes that have remained over the 13 minute mark since the launch of the platform. The active user engagement continues to make the KNCTR(R) platform a key tool for brands and consumers alike with the app featuring video content, integration of social media and the ability to make FREE long distance phone calls to cell phones and land lines to anywhere in North America.

The KNCTR(R) platform has quickly established itself as key awareness vehicle for brands and advertisers. KNCTR(R) is the next generation of social communication and entertainment applications that allows users to aggregate their social media(s) and voice services into one location on their desktop. Unlike Skype, the telephone feature on KNCTR(R) is completely free to the consumer allowing FREE local and long distance calls to mobile phones and land lines. KNCTR(R) is a premium advertising model that allows for branded sponsorship, pre-roll and display advertising opportunities for brands and service providers alike.

With the projected impact that tablets will have on the personal computing space and with over 50 million units to be sold within the next two years in North America alone, KNCTR(R) is positioned to enhance the functionality and usability of these devices by allowing them to become a fully functioning phone unit.

Notably, the itiBiti desktop app has been hailed by Microsoft Corp. as "the next generation of integrated social media applications - easy, scalable and fun."

Full details of news coverage can be found at the Intertainment web site - www.intertainmentmedia.com.

To become a Facebook Fan of itiBiti, sign up at http://www.facebook.com/itibitisystems.

To become a Facebook Fan of KNCTR(R), sign up at www.facebook.com/knctr.

Follow itiBiti Systems and KNCTR(R) on Twitter.

About KNCTR: www.knctr.com: The KNCTR(R) app enhances the user experience by delivering a variety of new, fresh and daily content including Celebrity News and Information, Movie Trailers, Automotive Reviews as well as Technology Reviews. KNCTR(R) app is FREE to download & use, opening full-screen on the desktop as soon as the computer is turned on. With just one tool, consumers now have immediate access to fresh content, premium services, and no-cost communications features. Users can talk for free with friends and family across North America, stay connected with built-in social media favourites, sample a wide selection of news & information feeds, access on-board MSN Live Services with Bing Search, enjoy VIP access to the latest client promotions, updates and more.

About itiBiti: www.itibiti.com: itiBiti provides global brands with the unprecedented ability to power their marketing efforts within a unique, private-label social media platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the power of Microsoft Live services. Please visit www.itibiti.com to learn more.

About Intertainment Media: www.intertainmentmedia.com Itibiti Inc. and Ad Taffy are divisions of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit www.intertainmentmedia.com.

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX under the symbol "ITMTF". Intertainment is also traded in Europe, on the Frankfurt Exchange under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

SOURCE: Intertainment Media Inc.