A good read - here's my thoughts on the Apple Watch. Do you remember Newton? Probably one of the products that helped to sink Apple in the past. Eileen is our resident marketing guru and everything that she has mentioned here about premature marketing is the Apple Watch. The consumer will eat up anything that Apple dishes out and tell them that it is exactly what they need. Ironic that they do this premature marketing a year in advance of being available. Maybe they need the year to develop that chip to run it? What they showed is basically a concept no different then what the automobile companies do. By themselves time to actually get a working model. So are they setting themselves up for failure by "over marketing the new Newton", .........or do they need the time to get that code named S1 chip from POET ready ( lol jk ;))