Above average volume of 225k today on the news.

This play is moving slowly and deliberately. A Nickle has been resistance for a while. Seems to run from the upper Bollenger to the 15/20 day MA. Use limit orders to get in on the lower end and be patient. Still a spec play, so stick to a set amount of shares and then set your stop-loss.

Other boards are thinking this goes to twenty cents in the short term and after that, maybe even to a buck. The managers being from SC Johnson is impressive.

HOWEVER, perform DD as this is still highly speculative.