The Quantitative Fair Value (QFV) is a computer-generated stock price that Morningstar feels is a fair representation of what the per share value of a company should be. Factors that help in the determination of the QVF include historical financial data, such as revenues and expenditures, company data, such as size of the firm, as well as the scores of companies in similar sectors and industries. The QVF is a price measurement to help you determine whether the company is reasonably priced.