I know that one barrier to change would the fact that Dr. Taylor himself had a hand in the design of the logo. The "O" is symbolic of the Thyristor. I think the funniest description of the logo came from troufy at stockhouse. I think he was posting as baggie4life at the time and he said something along the lines that it looked like it represented dollars fleeing an empty bank account. I had to chuckle at that one. I personally would favour a redesign prior to our coming out party.