Agreed.
Boston and Dallas are good starts. Admittedly, 10 locations, once everything is open is not much. Still think recession did not help, but new direction(locations) are needed soon. Growing pains at the start is not so unusual.
As OTCJournal once said, (if I recall right,) UFFC is not as advanced as SPKL.
Of the examples you noted, New York would probably be best. It's better to have a few within a small radius than a few all over the place. my opinion, only.
go