They hired a publicist - spending money on promotion (Silverseek et al) - competent tech team - know how to mine profitably - integrity unproven - held up well in last week's barrage so I added UMGZF on dips - feels like a coiled spring to me, but I'm very biased due to large exposure since SNS days during which time my investment lay dormant for nearly 3 years - previous management stank - I think it's very rich dirt and should be lots of news during 2011.

NOT INVESTMENT ADVICE - JUST MY TAKE ON A VERY RISKY GAME - PLS DO YOUR OWN DUE DILIGENCE.

GLTA