Price goes down when sellers sell their shares below the close of the previous day. Price will continue to go down when others join the selling wagon based on some unknown fear. Because the believe the price is going down.

Price goes up when sellers sell their shares above previous close and previous sell prices. and buyers buy said shares, because they believe the share price will increase.

Basically you would have to ask the sellers "why are you selling your shares at such low prices. And why you think the price will go down"

Anyone else?

Rogers