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Hmmm... that's .59 a pop. They may promote with website and in-store coupons, I was sent a link for a Cold FX coupon from them recently. I wonder why the quantity of 42? (Assuming the dosage is 1/day). Expensive mushrooms, you'd think that they were "wildcrafted" like truffles..., instead of comercially grown.
Could this price be a deterrent and result in a draw down on their seasonal profits, depending on how much was spent in getting the product to market?
