I completly agree with you Ron,
When i asked TO about national advertising campaign before he said they'll think about it when the products are on the shelfs. Well it's that time now and i am sure they have some thing in the works (National campaigns and/or FDA approval) Because they need to get the price over .80 for 10 consecutive days in January i believe to get the forced excercising of the warrants in the PP.
With out stating the benefits of T36, with the current labeling, i do not see significant sales being taken over from Purell. The consumers have to be informed why T36 is the best available hand sanitizer on the market.