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A Bright Future Leveraged by High-Efficiency ARISE PV Cells


NFL Alumni Academy and ImagineAR Sign 5 Year Partnership Agreement

  • Announced the signing of a 5 year agreement with the NFL Alumni Association Academy to provide its Augmented Reality Platform for the launch of their new NFLA mobile interactive products
  • Agreement provides for equal program revenue sharing over the 5-year term
  • Partnership Kick-off for NFL Alumni Academy Activation in Canton, Ohio
  • ImagineAR’s technology will be featured in a docuseries about the Academy that begins production on September 28th

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Hub On AGORACOM / Read Release

Arise Technologies Management


& Directors

Vern Heinrichs, Board Chair and interim CEO and President,

is a businessman and a professional Engineer. Upon graduating from the University of Toronto with a B.Sc. and MBA, he worked for Shell Oil’s economics department for five years. He then joined a leading mortgage consulting and brokerage firm in Toronto, Ontario, and after five years left to join one of his clients, the Toronto based developer Orlando Realty Corporation as Executive Vice President. Since 1973 he has worked internationally. In Denver, Colorado he, together with partners, undertook the development of several residential and business parks including the Denver Tech Center. Mr. Heinrichs moved to London, England in 1991 and has been on corporate boards of eight technology based companies in Canada, USA, England, Holland and Switzerland. These companies include Specialty Technical Publishers, Intelex, Ingenuity Works, and Intertrans Logistics Solutions.

Ian MacLellan, Systems DIvision President and founder of ARISE,

has 30 years of sales, engineering, venture capital, acquisitions, and management experience and is a leading Canadian solar energy expert. He graduated from Ryerson Polytechnical University as an Electrical Engineering Technologist. He then spent ten years with Motorola, Hewlett Packard and Oracle in various technical, sales and management positions. In 1989 he founded Creation Venture Capital Corporation that made several successful investments, mostly in electronic manufacturers and then sold his interest in late 1995. In 1996, he consulted for Solar Design Associates, a world leader in solar energy and for a related company, Advanced Energy Systems where he became the Chairman of the Board.

Dave Chornaby, Chief Financial Officer,

is a Certified Management Accountant who brings 23 years of diverse financial and managerial experience to ARISE. He has worked in both technology and manufacturing environments, predominantly with Hewlett-Packard (Canada) Ltd., where he served in a number of progressively senior positions, including Division Controller, Manufacturing Manager and Division General Manager. Most recently, he was VP Finance & Operations for SBS Technologies (Canada), Inc., a division of General Electric, having served in a variety of other senior roles with predecessor companies over the past ten years.

Jeff Dawkins, Vice President and General Manager, Silicon DIvision,

has spent 27 years in the electronics industry, working predominantly for Intel and HP. He has 20 years of progressive management experience, including four years as a Division General Manager. He is responsible for all aspects of the ARISE Silicon Operation, including the previously announced Sustainable Development Technology Canada (SDTC) High Purity Solar Grade Silicon Feedstock Project for PV applications.

Bert Pendergast, Vice President and General Manager Systems Division

is an accomplished global executive with over 20 years of divisional general management success in the high tech industry, most recently as Celestica's Global VP/GM Aftermarket Services. Previously he was VP/GM Field Services for Solectron and prior to its acquisition by Solectron, was President & CEO of NULOGIX technical services. Prior to this he spent 19 years at IBM including 5 years in divisional general manager roles. Bert has honed a unique & wide breadth of expertise in sales, finance, marketing, brand management, retail, call centres, operations and services throughout his leadership career. Bert has a Bachelor of Commerce degree from Saint Mary's University.

Chris Waters, Vice President, Business Development and Marketing,

has 12 years experience in business development, operational and sales roles. He held increasingly senior positions during his seven years at Research In Motion where he helped acquire the carrier partners to launch the iconic BlackBerry brand. Prior to RIM, he worked at a boutique consultancy for 2 years where he helped clients with their funding and business development initiatives. He has also held various positions at CN Rail, IBM and Nortel. Chris graduated from Wilfrid Laurier University with an Honours degree in Economics and went on to do his MBA at McMaster University. Chris is responsible for all aspects of customer, supplier, and partner identification, acquisition and in-life management.

Marilyn Wolfe, Vice President, Human Resources,

brings with her more than 25 years of senior HR experience in the manufacturing technology sector. Prior to joining ARISE in 2008 she was the Vice President of HR, Global Operations at ATS Automation Tooling Systems Inc., a global manufacturing automation company serving the needs of multinational customers. Marilyn is responsible for the delivery of the full spectrum of HR services including employee relations, EAP services, benefits, compensation, recruitment, occupational health and safety, as well as all practices and policies. Marilyn has served on the Boards of Conestoga College, United Way and Skills Canada and has a Certified Human Resources Professional (CHRP) designation.

Sjouke Zijlstra, Vice President and General Manager PV Division,

has spent 34 years in the electronics and photovoltaic (PV) industries, working for a variety of international organizations in Europe. For the past 10 years, he has held progressive management positions at Shell Solar operations in Germany and The Netherlands. Sjouke is responsible for managing all aspects of the design, construction and operation of ARISE’s new 80MW cell production facility in Bischofswerda, Germany.

Harold Alexander DIRECTOR

is a businessman and Chartered Accountant. After leaving public accounting he was chief management executive for The Muttart group of companies, a conglomerate in manufacturing, distribution, construction and finance. Since 1965 he has pursued entrepreneurial interests in distribution, construction, marketing and finance as a principal in Konvey Construction Company Ltd., Robintide Investments Ltd., Arquin Systems Ltd., and various real estate projects. He was a director of Pachena Industries Ltd. when CVCC/ARISE was the controlling shareholder (1993-1995).

Peter Currie DIRECTOR

35-year career in finance and accounting has included more than 15 years as a Chief Financial Officer, including at North American Life Assurance Company (1992-1994), Nortel Networks Corporation (1994-1997), Royal Bank of Canada, where he was Vice-Chairman and CFO (1997-2004), and Nortel Networks (2005-2007), where he was brought back to take a lead role in resolving the accounting and reporting issues confronting the corporation. Mr. Currie holds a B.A. and an MBA from York University. He is a Director of Affinion Group Inc., Atomic Energy of Canada Limited, Canadian Tire Corporation, and Intelius Inc., and is a Member, Board of Governors, Executive Committee, and Chair, Finance & Audit Committee, at York University, for which he also is a Director of York University Development Corporation.

V. Peter Harder DIRECTOR

is a Senior Policy Advisor with Fraser Milner Casgrain LLP and has over 30 years of experience at the centre of government decision making. Prior to joining FMC, Peter was the longest serving Deputy Minister in the Government of Canada and has provided leadership in a number of key federal departments. Peter has served on the Board of the Business Development Bank of Canada, the National Research Council and the Canadian Tourism Commission. Peter is an honourary Governor of the Public Policy Forum, and was presented with the Prime Minister’s Outstanding Achievement Award for public service leadership in 2000. Peter sits on the Board of Governors for the University of Ottawa and is a founding member of the North American Security Forum. Peter holds an M.A. from Queen’s University, a B.A. and an honourary Doctorate of Laws from the University of Waterloo.

David Johnston DIRECTOR

is an academic professional who began his career as Assistant professor in the Faculty of Law at Queen’s University (1966), moving on to a series of progressive positions at other Canadian universities prior to becoming the fifth President of the University of Waterloo in June 1999. He is the author or co-author of a number of books, including Cyberlaw (1997), Securities Regulations (1999), and Communications Law in Canada (2000), among many other publications. David has served on many provincial and federal task forces and committees and is on the boards of a number of companies and foundations. Among other accomplishments, he was the founding chair of the National Round Table on Environment and the Economy (1988-1991).

Hal Merwald DIRECTOR

was the Chairman of the Board of Pachena Industries Ltd. (1994-1995) when CVCC/ARISE was the controlling shareholder (1993-1995). He was the national Executive Director of Young Life Canada and has been involved with various executive leadership positions with that organization since 1963. Hal has served as the CEO of Young Life in Brazil, United States and Canada. His experience internationally, leadership development skills and mentorship skills have made an important contribution to the leadership of the ARISE Board. Hal has a B.A. from Wheaton College and M.Div. from Wheaton Graduate School.


was Managing Partner at Ernst & Young LLP, responsible for the accounting firm’s practice in regional and urban Ontario locations. In addition, Mr. West has served as Interim Chief Financial Officer for ATS Automation Tooling Systems Inc. (October 2007-February 2008), is a Director and Chair of the Audit Committee for BSM Technologies Inc. Mr. West has been active with a number of not-for-profit organizations, including Cambridge Memorial Hospital (2003-2007), the Royal Canadian Golf Association (2007), and the Bayview Golf and Country Club. He received his B.A. from the University of Toronto, became a Chartered Accountant in 1974 and a FCA in 2006.

Last changed at 11-Feb-2009 07:27AM