Well, I don't know whether Atomic is responsible or not, but somehow Arena (the GSF organizer) must have learned about POET – while many journalists and companies haven't.
Remember the GSF is an invitation-based event! You cannot simple show up there and present your stuff, but you need the host's invitation. So by some means POET must have shown up on Arena's radar and must have qualified to be invited.
Andrea ("Powered by POET")