Denver, CO - May 14, 2024 - SOBR Safe, Inc. (NASDAQ:SOBR) ("SOBRsafe"), a leading provider of transdermal alcohol detection solutions, continues its trajectory of success with the announcement of two new hardware/software agreements in the behavioral health sector. The partnerships with Lighthouse Recovery Resources and Mountain House Recovery mark significant milestones for SOBRsafe, further solidifying its position as a pioneer in the field of alcohol monitoring technology.

Background and Context:

SOBRsafe's commitment to addressing the pressing issue of alcohol misuse stems from its recognition of the inadequacy of traditional monitoring solutions. With legacy technologies falling short in terms of efficiency, hygiene, and connectivity, SOBRsafe emerged as a beacon of innovation, offering touch-based detection technology that eliminates the need for invasive and outdated screening methods.

Key Highlights and Advantages:

The hardware/software agreements with Lighthouse Recovery Resources and Mountain House Recovery underscore the versatility and effectiveness of SOBRsafe's solutions across diverse treatment settings. Lighthouse, based in Carbondale, Colorado, emphasizes the importance of continuous monitoring in accelerating intervention and promoting lasting recovery. By integrating SOBRsure wristbands into its programs, Lighthouse aims to actively intercept alcohol use and provide support to high-risk patients. Similarly, Mountain House, located in Flagstaff, Arizona, prioritizes a humane and less stigmatizing approach to testing. By replacing breathalyzers with SOBRcheck point-of-care screening, Mountain House streamlines operations and reduces administrative burdens while ensuring 24/7 unmanned alcohol screening.

Potential Impact and Significance:

With 20 new accounts secured in 2024, compared to just three in the previous year, SOBRsafe's rapid expansion signals a growing demand for its innovative solutions in the behavioral health sector. The adoption of SOBRsafe's technology not only enhances patient care and operational efficiency but also fosters a culture of prevention and support within treatment facilities. By empowering providers with advanced monitoring tools, SOBRsafe contributes to improved outcomes and promotes safer and healthier communities.

Expert Opinions and Analysis:

Industry experts commend SOBRsafe's commitment to innovation and its proactive approach to addressing the challenges of alcohol misuse. By offering comprehensive and user-friendly solutions, SOBRsafe sets a new standard for alcohol monitoring technology in the behavioral health sector. The endorsements from Lighthouse and Mountain House reaffirm SOBRsafe's reputation as a trusted partner in promoting recovery and wellness.

Challenges and Considerations:

While the partnerships with Lighthouse and Mountain House signal promising growth opportunities, challenges related to regulatory compliance, market competition, and technological integration may arise. However, SOBRsafe remains dedicated to addressing these challenges through ongoing collaboration, innovation, and customer-focused solutions.

Conclusion:

As SOBRsafe continues to expand its presence in the behavioral health sector and forge strategic partnerships with industry leaders, the company remains steadfast in its mission to revolutionize alcohol monitoring technology. With a proven track record of success and a commitment to excellence, SOBRsafe is well-positioned to drive positive change and promote healthier outcomes for individuals and communities alike.

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