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BREAKING: LOOP Insights Signs Agreement with TELUS to Conduct Pilot Across Three Flagship Retail Locations

  • Entered into agreement with the TELUS Corporation (TSX: T) NYSE: TU) to conduct a 90-day proof of concept pilot
  • Across TELUS’s three flagship corporate retail locations in British Columbia
  • Pilot commenced on August 5 when TELUS deployed Loop’s IoT product Fobi to test and leverage its automated marketing capabilities
  • Connected between the printer and point of sale, Fobi will identify the opportunity to offer print tailored discount codes on the customer receipt for items that may be of interest to the customer based on their purchase
  • Andrew Turner, VP Strategic Operations at TELUS, said: “TELUS sees great value in Loop’s real-time data connectivity applications across bricks and mortar retail environments..."


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