Steven McAuley

Chief Executive Officer

Steven J. McAuley’s range of experience leading large, established, automotive organizations combines with his innate ability to target new opportunities in the technology sector to create one of Canada’s newest technology companies. His career highlights include achievements as CEO for GE Capital Fleet Services in Europe, Senior Vice-President, Financial Services, for the Penske Automotive Group and CEO of Xpel Technologies (TSX: DAP.U). Steven is well-known for his work in mergers and acquisitions and has leveraged those skills to assemble a diverse team to solve a pervasive problem for online classified ad sites while bringing a safer, better way for consumers to connect confidently.

Steven is Six Sigma certified under the quality initiative of legendary GE chairman Jack Welch, further enriching his business acumen and desire to simply get things done right.

Kyle Appleby, CPA, CA

Chief Financial Officer

Mr. Appleby possesses over 20 years of accounting and financial consulting experience, acting as CFO to public and private companies in a broad range of industries. He is a member in good standing of the Chartered Professional Accountants of Canada and the Chartered Professional Accountants of Ontario. Mr. Appleby graduated from York University with a Bachelor of Arts in Economics and obtained his accounting designation in 2001.

Andrea Klein

VP Operations

- Co-Founder of Sun Valley Clinics
- VP Operations

Joseph Cohen

Chief Technology Officer

Joseph Cohen has more than 20 years’ experience in system architecture design and management. The former Vice-President of Information Systems and e-Commerce at AutoLand Inc. and the Chief Technology Officer at OrderMarket Inc., Joseph’s technical expertise helped guide American Honda Corporation and TimeWarner. Leading product development for Privatis, Joseph directs a team of software/mobile developers. Accomplished for his in-depth knowledge of the core programming languages required to build IT systems and platforms, Joseph co-authored The Web Programmer’s Desk Reference (2005).

A graduate of California State University, Northridge, Joseph holds a Bachelor of Science in Business Administration and Finance.