In the dynamic realm of digital marketing, Qples, a subsidiary of Fobi AI Inc. (FOBI:TSXV) (FOBIF:OTCQB), has been making waves with its innovative approach to shopper marketing. Focusing on harnessing AI and data intelligence, Fobi is dedicated to enabling digital transformation across industries. In this context, the growth and achievements of Qples hold particular significance.

Qples has witnessed an astounding 77% year-over-year sales growth since the launch of its media platform late in 2022. This exponential growth underscores the relevance and success of Qples in the evolving shopper marketing landscape, as the company's media platform continues to empower retailers and consumer packaged goods (CPG) brands. Qples' platform helps them understand customer preferences, enhance in-store attribution, and effectively measure the return on investment (ROI) from their media campaigns. The result? More targeted and personalized shopping experiences for customers.

Key Highlights and Advantages

• Innovation in Shopper Marketing: The focal point of Qples' growth has been its media platform. With its capability to offer retailers and CPG brands precise insights into their media campaigns, it equips them to tailor their marketing to modern consumers, wherever they shop.

• AI (8112) Universal Digital Coupons: Qples leads the market in delivering AI (8112) Universal Digital Coupons. These versatile coupons are available via web browsers, in-app, native wallets, and even in print. This range of delivery options sets Qples apart in the coupon market, enabling retailers and brands to reach customers on various platforms.

Potential Impact and Significance

The growth and diversification of Qples hold profound implications for the shopper marketing landscape. By ensuring retailers and CPG brands can reach customers more effectively, the company is poised to reshape how shopping campaigns are conducted. The potential for more personalized and targeted marketing stands to benefit the industry and modern consumers.

Expert Opinions and Analysis

Eddy Watson, President of Qples, underscores the company's commitment to facilitating ease of business for its clients. Watson states, "With the combination of our new Discovery API, digital media, and new AI (8112) capabilities, marketers can finally see a full end-to-end journey of their customers." This commitment to making business as seamless as possible demonstrates Qples' dedication to customer needs and expectations.

Challenges and Considerations

While Qples' growth story is one of immense success, challenges will inevitably arise. The digital marketing landscape is continually evolving, and maintaining a competitive edge demands vigilance. However, Qples' forward-thinking approach and commitment to staying ahead of industry trends are powerful assets in addressing these challenges.

Conclusion

The astonishing 77% year-over-year sales growth of Qples, a subsidiary of Fobi AI, showcases the transformative potential of shopper marketing in the digital age. By delivering AI (8112) Universal Digital Coupons across a multitude of platforms, Qples is not just keeping up with industry trends but setting new standards. This achievement reflects the company's commitment to enabling personalized and data-driven shopping experiences for modern consumers. As Fobi CEO Rob Anson notes, "Qples has consistently achieved impressive growth numbers," positioning the company as a leading force in an ever-evolving digital marketing landscape.

Read Release: https://investors.fobi.ai/pr/qples-update-november-2023