Hi Daskapital,

We appreciate your investment in GLN regardless of the amount invested, our focus is to continue to build shareholder value and we are very excited about the future of our company, team, and technology.

Thank you for your question.

The programmatic advertising space is not easy to understand which is why we leverage our award-winning media expertise to create content that educates shareholders and prospective shareholders on this fast-growing ecosystem. We encourage everyone to visit our website for news, video and audio updates featuring discussions on the company, the digital space and the technology. (www.glninc.ca)

Your question:

From that I understand that the GLN platform is mainly an Ad Exchange.

However, the company mentions that its technology use algorithms to match the most valuable advertisement for every consumer and that it forecasts the needs and wants of the brands they represent. But I thought that this matching between brands and the most valuable advertisement was the task of the Demand Side Platform companies. Therefore could you explain more in detail this overlap? Is there any conflict of interests with it or direct competition with the DSP companies?

Answer:

A DSP can only offer ads for advertisers they represent. We create an environment where we can pick from all of the different DSP’s. We are DSP agnostic and work hard for our publishers to ensure they get the best price and fill rate for their inventory.

Cheers,

The GLN (TSXV:GOOD) Team